Under the background of serious competition in China’s beauty industry,some of the beauty salons could be survived,but miss the good development opportunities.Some of them even couldn’t be survived.There are a lot of problems in the process of marketing management,for example,how to deal with bad vicious competition in the market,unclear the position of target market,non-characteristic of management,service stuff lost,problem related to customer relationship management,brand building failure and not success about publicity and promotion to reach the desired effect and so on.In addition,the most concern of a beauty salon is how to achieve the performance of growth and profit increase through reasonable marketing strategy.Scarlett hairdressing health institutions set up in Tianjin and it is in the period of the fast development in beauty industry.At the same time,the whole industry was to integrate the transformation of the transition along with the competition.Just in such a special period,this article based on problems that existed in the management of Scarlett hairdressing health institutions,and analyzed the factors of influencing the performance of ascension.Raise Questions from marketing management practice,using the relevant theory of service marketing and quantitative management theory,from the service marketing and integrated marketing,branding,promotion,marketing security aspects,Scarlett beauty and health organization make the scheme of the comprehensive marketing strategy.Research of conclusions are as follows: improve customer satisfaction,and reshape the brand,enhance core competitiveness,grasp the beauty industry for the future development trend,and solve above problems puts forward the operable measures and methods. |