Duolangdi Beauty Service Marketing Strategy Research

With fast-pace economic development and enhancement of living standards ,more and more pursue beauty and good-looking. Cosmestics vocation started late but after more than 20-year development, China's beauty industry is the mid-80s from the start of last century, these twenty years, China has experienced ups and downs of the beauty service industry twenty years,it becomes one of the best one in China . After joining WTO, many foreign well-known brands enter China and makes the domestic market competition more severe , How to acquire an advantage stance in the competition is the rigorous issue for cosmestics vocation to be encountered.This thesis is based on Duolangdi beauty salon with a certain scale in Changchun city , which offers main service of facial and body beauty for women only. Duolangdi beauty was established in 1995 in Changchun City beauty salon, a lady, 16 years after the development so far, has four wholly owned stores and a plastic surgery hospital, and is constantly developing and expanding. Duolangdi beauty salons in the full understanding of market development and consumer needs on the basis of beauty services in combination with the overall development of the industry trend, from the shop when the first facial treatment as the main development only to the present to beauty, body, hair, Fitness and plastic-based. Duolangdi advocated the pursuit of human health and beauty, that is, from the inside out, revealing the beauty of the natural harmony and unity. But in today's beauty salon Duolangdi continued intense competition in the market environment, and with the growing size of the Changchun City to show a lot of deficiencies.Facing up the serious competition and huge market, Duolangdi meets with several problems such as how to lead in competition with other regional brands while promoting its regional market and how to make up for its own disadvantages . On the basis of service marketing theories and the real situation of Duolangdi , this thesis puts forward internal and brand marketing strategies. This paper has been accomplished by the on-the-spot interviews , personal experience and observation , which form rich materials with all sides . This paper studies the actual situation of Duolangdi's development , and makes analysis. Under the guidance of service marketing theories , this thesis analyzes Duolangdi's service marketing strategies and gives reasonable advice on its future marketing .The contents of this thesis is divided into three parts: Part 1: first the development of beauty described and analyzed the situation, including the emergence and development of beauty industry. Part 2: The status of Duolangdi beauty. Duolangdi beauty to beauty, body, hair, plastic project-based, and to female customers as the main target customer groups. From the perspective of business management, supervision and management of all aspects of the system after many years of exploration has been the development of more sound, mature and perfect, in the business management process carried out in accordance with the implementation of rigorous standards. Beauty salons in the status of multiple Duolangdi Based on the analysis pointed out the presence of five Q Part 3: Long Di Meirong institutions for the existence of multiple issues service marketing strategy, through the DuolangdiRoad and the future development of Business strategy conducted in-depth analysis and reflection put forward the corresponding solutions.