Study Of A Virtuous Circle On Relationship Between CSR And Enterprise Performance

Under the philosophy of profit maximization,companies did not hesitate to damage the environment,labor rights and customer interests.A lot of negative influence caused the wide attention from people.Thus people required company to balance the economic profit and social responsibility.Under this background,corporate social responsibility movement came into being.This thesis uses theoretical research and empirical analysis.Theoretical research includes past scholars research articles on corporate social responsibility,enterprise performance and the relationship between corporate social responsibility and enterprise performance.Based on the stakeholder theory and the corporate social responsibility theory,empirical analysis used the data of communication industry from stock market of Shanghai and Shenzhen in 2012-2013 as sample to analyze relationship between corporate social responsibility and enterprise performance empirically.The research result shows: 1.There is significant positive relationship between corporate stakeholder responsibility,corporate creditor responsibility,corporate government responsibility,corporate customer responsibility and enterprise performance in the same period.2.Current period enterprise performance has a significant positive influence on next period corporate stakeholder responsibility,corporate creditor responsibility,corporate government responsibility and corporate customer responsibility.However,corporate employee responsibility and corporate supplier responsibility didn’t show any sign of significant relationship with enterprise performance.The result shows a virtuous circle that current period corporate social responsibility has a significant positive relationship with current period enterprise performance and current period enterprise performance also has positive influence on the next period corporate social responsibility,which proves the hypnoses.This research results not only enrich the research of the relationship between corporate social responsibility and enterprise performance,but also have significant practical influence on corporate awareness of performing social responsibility.