Research On Enterprises Strategy Of New Energy Battery Business

Since the The eighteen National Congress of the CPC,new energy resourced cars strategy will be raised to an unprecedented height,the state will set the tone for the direction of its future development.Especially the new energy automotive industry,the introduction of a series of subsidies to the implementation of policy measures,a series of farmer-friendly policy.Countries in promoting innovation capability,enhance corporate viability big efforts,but also highly recommended in the sales cycle,and on the card link.The state has invested a lot of effort to develop the new energy industry.Only the state preferential policies is not enough,how to advantage into productivity benefits policy is a key link.Therefore,as a new domestic energy battery industry leader LS company conducted a careful planning and layout.Looking at the pattern of the whole world of new energy vehicles,and also appeared in contending situation.Europe and Japan's major car companies,with the car industry a century of accumulated solid strength,vigorously develop hybrid.And mature product line,product quality,have occupied a large market share.In the US,hybrid vehicles are GM and other car companies are constantly developed.Meanwhile,With the strength of science and technology in Silicon Valley,it has produced the world's attention the high-end,environmentally pure electric vehicles-Tesla.Compared to the situation abroad,the domestic new energy started late,face great challenges of the market,our situation is very passive.LS company as an excellent representative of the new domestic energy industry,although to get rid of the shackles of backward productive forces,led by high-tech,science and technology to achieve a guide,production follow-up.However,in the management system,the introduction of talents and strategic aspects of business,there are many potential.We can not rely on policy support to achieve an annual improvement in efficiency.We want to make use of their own advantages,relying on sound management,technical innovation,and reasonable strategic layout;and improve their corporate strength and brand value.To enhance our country's new energy technology to the world's leading level,In order to promote the country's new energy battery of rapid and sustainable development.In view of this,this article is in the new energy automotive industry at home and abroad were analyzed by using Porter's five forces model analysis,SWOT analysis,4P analysis tools such as analysis of the LS's their environment and their own advantages and disadvantages.Learned through strategic approach,the question of how to achieve new product development,and how the future development of rational distribution.In the past 2015,due to the macro-economic downturn,businesses have been some negative growth,but the company LS after a series of efforts to achieve a high growth data in battery production,sales.In the future,I hope to use the knowledge of the company's strategy and reasonable proposals adjusted so that the LS company continued vitality,a good grasp of the pulse of the market,create new glories!...