The Problem And Optimization Of Fresh Good E-commerce's Supply Chain Management-Company B

With the development of Internet,e-commerce rises rapidly in China.People get used to the various bonuses brought by internet.E-commerce is rapidly penetrated into all aspects of people's life,a lot of e-commerce company is created in many areas,fresh goods e-commerce is appeared in this context.2012 is the first year of the development of fresh goods e-commerce,there are many business models appeared.Although four years have passed,a lot of difficulties has not been overcome and the bottleneck restricting fresh goods e-commerce still exists,the biggest one is supply chain management.The author taking Company B for example,analyses the problems of supplier chain management and looks for the optimization direction according to the actual situation and management level.The core problem in supply chain management is including such as supplier management,quality management,operations management,stock management,packaging solutions,cold-chain distribution management and so on.Because fresh goods have such characteristic as high safe demand,long production period,high loss and not standardized,fresh e-commerce faces a bigger challenge on the customer experience and cost controlling compared with other e-commerce.The supplier management cannot be only post-mortem supervision,and must be more forward;In quality management,must ensure that products can meet the quality standards from production to warehousing,to be delivered to the customer;On the purchasing management,the goods need to overcome the contradiction between "high inventory turnover and sales uncertainly";On the choice of operation mode,how to find a relatively accurate marketing mode and reduce the cost of customer attraction is also a difficulty;On the stock management,from receiving,to the first-in first-out management and quality inspection,to processing and outbound,there are a lot of difficulties too;On packaging design,need to consider temperature keeping,protection,beauty and the convenience of delivery and the cost;On the cold chain delivery,time and cost are a contradictory,the biggest challenges how to solve the last mile distribution problem,still need to explore too.The author shows the problem and solution direction on fresh goods e-commerce suppler chain management,but the ways still need to explore and find out.Supply chain management involves all aspects of company operation,almost all solutions is from the procedure designing,execution and supervision.No fixed way and all must find the Suitable way according to its own characteristics and changing environment.