Research On Channel Optimization Strategy Of China Telecom Co., Ltd. Hulunbeier Branch

With 4G licenses issued to three Chinese telecom operators,marking the beginning of a new 4G era in China’s high-speed mobile,and with 020 vendor development rapidly,carriers feel the coming of winter.The huge changes in the market enable carriers to reflect existing marketing concept and marketing models,and seek to make a change.In this paper,as a starting point of Hulunbeir Telecom market environment and the difficulties faced,analyze traditional carriers 4G era of marketing how to choice,and how to break the bottleneck in the mobile internet era.In the future,Hulunbeir Telecom will face the questions of how to avoid weakness,use opportunity,and develop rapidly.This paper fully integrated marketing,channel and traffic management theories of mobile internet era,and gives a deep analysis of the challenges of Hulunbeir Telecom faced in the current telecommunications marketing environment.And the paper describes the difficulties of marketing,channel and flow of Hulunbeir Telecom,and how to break.According to compare with competitors and internet companies,the paper gives a comprehensive analysis of the advantages and disadvantages Hulunbeier Telecom marketing faced.And then Hulunbeir Telecom comes to realize marketing system after marketing model breakthrough in the future.In this Based integration of Hulunbeir Telecom marketing conditions,the paper gives a deep analysis of breakthrough initiatives to implement the floor,and gives a detail describe of the management,staff capacity and mechanism innovation.