DA Drug Makeup Company E-commerce Distribution Channel System Construction Research

In the era of rapid development of computer technology and electronic commerce,cosmeceutical products online sell well,While there are many obstacles for the traditional cosmeceutical sales channels.More and more consumers purchase goods online.E-commerce sales model is gradually becoming a new growth point of enterprise commodity distribution channels.For domestic traditional cosmeceutical enterprises,how to seize the new opportunities for the development of Internet business platform,use the Internet thinking and methods to build a more efficial,convenient and reasonable distribution channel,help enterprises distribute more cosmeceutical products,continue to break through product sales and market share in the competition of the same industry,maintain the competitive advantage of enterprises has a very important practical significance.Basing on the current situation of the research on the distribution channel of e-commerce,utilizing literature review and analysis and clarifying the basic knowledge of e-commerce distribution,the research has showd that the channel,product,price,marketing and logistics are the key factors affecting the distribution of the product.At the same time,based on the unique distribution model of e-commerce,the concept of the enterprise e-commerce distribution channel system is put forward by using the dual model of the enterprise network distribution and the whole process of purchasing goods.And the six main components of the system are demonstrated by the method of literature,named:the official website,third-party e-commerce platform,product structure and pricing,e-commerce marketing,distributors and logistics business six elements.In addition,through conducting a comprehensive and systematic comparative analysis to other cosmeceutical companies e-commerce distribution channel system at home,finding common strategies and methods of the domestic enterprises carrying out the e-commerce distribution of cosmeceutical products,which has important impact on guiding the DA company to optimize and upgrade the traditional sales channels and building the company's e-commerce distribution channel system.