Financial Analysis And Sustainable Growth Research For Great Wall Motor And Changan Automobile

The automobile industry occupies an important position in the development of global economy,China automobile after years of development,has made certain achievements,has a good industrial base,automobile production and sales for many years ranked first in the world,in the national economy occupies a pillar and important strategic position,China has listed it as one of the "China made 2025" ten key areas.At the same time,the auto industry has broad relevance and strong driving,make it become the important carrier and the key starting point for the transformation and upgrading of manufacturing industry,the automobile industry has an important significance to do strong output of high-end manufacturing,is one of the core objectives of China's manufacturing power strategy.However,if China wants to build auto power,and not just rely on the existing huge production and marketing capability,should recognize the gap and enhance the positive efforts to catch up,especially to promote the sustainable growth of domestic automobile enterprises and accelerate their mature development,and cultivate independent brands with international competitiveness,so as to promote the development of China's automobile industry as a whole.This thesis selects two typical automobile listed companies in China_Great Wall Motor Company Limited(hereinafter referred to as Great Wall Motor)and Chongqing Changan Automobile Limited(hereinafter referred to as Changan Automobile)as the research objects,through the collection of the two companies during the five years of 2011-2015 financial reporting and industry data,in-depth comparative analysis of financial,comprehensively and systematically reflect the financial situation and the difference between the two companies,and comparatively study the sustainable growth ability and its influencing factors,and then make an analysis of the existing financial strategy and financial policy of the two companies,and finally put forward the corresponding financial management recommendations.This thesis consists of eight chapters.The first chapter is an introduction of the research.The second chapter is the industry overview.The third chapter is the basic situation of Great Wall Motor and Changan Automobile.The fourth chapter is the analysis of financial statements.The fifth chapter is the analysis of the main financial indicators.The sixth chapter is the comparative analysis of sustainable growth ability.The seventh chapter is the analysis of financial strategy and financial policy.The eighth chapter is the conclusions and suggestions.Through this research,we can see that,on the whole,the average level of the financial situation of Great Wall Motor is better than that of Changan Automobile,but Changan Automobile has shown the trend of catching up recently,from the growth and capital status,Great Wall Motor and Changan Automobile now are in a state of shortage of funds,both need to improve their self sustained growth rate.On the basis of the analysis and comparison,this thesis gives the financial management recommendations for the two companies,hoping to help promote the further healthy development of the two companies,but also for China's automobile enterprises have reference significance.