Analysis On The Choice Of "Price Index Insurance"for Garlic Growers In Lanling County,Shandong Province

Since the reform and opening up,China's rural economy has been stable growth,due to the volatility of rural vegetable market prices in China is relatively volatile,farmers income has a strong volatility,in order to solve the problem of "cultivating vegetables",for farmers to stabilize its income to establish Security mechanism.In the government policy under the guidance of the country across the country for the agricultural price index insurance pilot,all around the pilot work.In this paper,the influencing factors of garlic growers' willingness to choose garlic are studied in this paper.First of all,based on the review and summarization of relevant theories and literatures,this paper puts forward the specific ideas of garlic price index insurance selection intention.At the same time,according to the specific characteristics of garlic price index insurance,this paper puts forward the theory of ideal behavior,And the adoption of the model for the study of the guiding theory framework,and the introduction of structural equation model in the choice of willingness to research and application methods,and put forward research assumptions.Secondly,based on the research of related fields at home and abroad,according to the characteristics and current situation of garlic price index insurance,the research scale and the feasibility and validity of the questionnaire were established.Through the reliability and validity analysis of the data obtained from the survey,the questionnaire was revised to complete the questionnaire.And then use the field survey of data collection.And then use SPSS22.0 and AMOS20.0 to construct the structural equation model to analyze the sample data obtained through field investigation to verify the research model and assumptions.The study confirms the use attitude,the innovation of the growers,the subjective norms and the consumers' willingness to choose.Significant positive effects,perceived ease of use,perceived usefulness through the use of attitudes towards garlic growers' willingness to choose.Has a significant positive impact.Finally,according to the empirical data of the research data,garlic price index insurance is practiced in Lanling County,Shandong Province,and combined with the relevant theory as the basis for the further promotion of garlic price index insurance to provide scientific design,simplify procedures,strengthen publicity,demonstration Promote four recommendations,so that the real price of garlic insurance really really for the garlic growers to create economic benefits and value.