The Case Study Of Air Liquide Group M&A Airgas

Strategic merger and acquisition refers to their core competitive advantage of two corporations,bases on the advantages of both industries,through optimizing the allocation of resources,strengthen the main business in the appropriate range,so as to achieve synergies and complementary resources to create the new value.In the context of the global economic slowdown,some large companies turn to strategic merger and acquisition from endogenous growth for increasing the revenue,enhancing market competitiveness and achieving sustainable development.However,a number of research results clearly show that the failure rate is much higher than the success rate of merger and acquisition.The global M&A transaction amount reaches the highest level in 2015,under this trend the world industrial gas giant France Air Liquide group announced the acquisition of United States Airgas industrial gas company which will make Air Liquide rapidly expand the U.S.market,and become the world’s largest supplier of industrial gas,changed the world industrial gas industry competition.This paper takes the case of Air Liquide acquiring Airgas as the research object,combines with the development of global economy and industrial gas industry trends,uses the existing enterprise strategic management,strategic merge and acquisition,merger and acquisition motivation analysis and integration theory,apply case analysis,comparative analysis,SWOT,CAGE and other analytical methods,to explore the motivation of Air Liquide acquiring Airgas,analyse the integration measures after the acquisition,and find the financial and market effect.The purpose is to find the logic behind the acquisition,to find out the worthy experience,and provide reference and guidance for other corporations,improve the success rate of corporate merger and acquisition.Through the case study we can find that if the enterprises want to achieve rapid development through merge and acquisition,to improve the market competitiveness.They need to establish the correct acquisition strategy according to the external economic environment and their internal advantage,select potential complementary advantages acquisition targets,take positive and reasonable integration measures,pay special attention to the integration of enterprise culture.The acquirer should respect targeted enterprises and employees fully in the integration process,absorb and learn the advantage of targeted enterprise,to play out the both synergy potential,so as to reach the initial purpose.