Research On Synergy Strategy Of Technology Acquisition In Y Pharmaceutical Company

Technology mergers and acquisitions cases occur every year,but the proportion of the final technology landing is very low,and the key to the performance of technology M & A is to play a synergistic effect.Drug R & D investment is huge,technical risk of failure is also large,so drug development becomes a difficult problem for the Y pharmaceutical companies and other enterprises,technology acquisition has become a highly effective choice to solve this problem.However,the failure of mergers and acquisitions technology risk is high,difficult to achieve in all aspects,absorption depth,have not been able to achieve good performance of mergers and acquisitions,leading to mergers and acquisitions were not able to make substantial success.Lack of mechanism analysis of periodic evaluation of past technology effects of mergers and acquisitions,lack of in-depth analysis of the synergy of Technology Mergers and acquisitions.In this paper,in-depth analysis of the Y pharmaceutical company synergy strategy in technology acquisition of resources and technology acquisition ability taken,discusses key factors in how to improve the technical success rate of mergers and acquisitions on the purchase of new technology research with its own enterprise advantage play mechanism and good economic benefit and market prospect,the strategy in ensuring synergy play a key role in a successful merger.The formation mechanism of synergy model is determined in different aspects have synergistic effect to control the key factors,specific strategies for practical application of synergistic effect was discussed.Taking the Y pharmaceutical company as case study,with its acquisition of H company for 5 years in the collaborative application strategies discussed around all aspects of technical cooperation,through the internal and external environment analysis,marketing research data,the data of the third market,see Y pharmaceutical industry after using multiple collaborative strategy,to make sales and market share increased year by year,the full implementation of synergy to ensure good performance of mergers and acquisitions.It comes to the conclusion that technological innovation is the basis of the results of complementary synergy,knowledge integration and sharing can improve the professional level and management level,build cultural integration can enhance the brand influence and driving force of the integration and innovation of R & D team,is the key to improve the acquisition executive ability,integration and innovation of marketing to promote the new technology into the competitiveness of products,financial service innovation can maximize resources In a word,use;synergistic effect of effective strategy reached in each link is the main role of successful technology mergers and acquisitions,synergy stage profit performance measure is technology M & A results evaluation standard,the resource integration management to control the implementation to ensure that the technology to play a synergistic effect.