Urban B&B Business Plan Analysis: Also On The Positioning And Prospects Of The Property Industry

With the diversification of consumer demand,new types of hotel industry keep emerging.Among them,B&B(Bed and Breakfast)becomes popular in some tourist cities with its unique temperament,economicprice and warm service.B&B is the best breakthrough for the transformation and development of tourism industry.During 2011 to 2013,the average annual growth of B&B investment is 13.1%,which is 3%higher than that of the whole hotel industry.From the overall industry situation,with the development of internet communication and self-help travel market,medium-sized B&B with unique characteristics must become the industry leader in the further five years.This paper expounds the development of B&B theorycombining with the definition,origin and characteristics of B&B and the reason why tourist choose B&B and so on.By comparing the development of B&B in mainland and the one in Taiwan and Japan,this paper points out the development opportunities,difficulties and solutions of the mainland B&B industry.Combining theory and practices,this paper is for analyzing B&B business plans.This paper is by(1)Documents analysis for B&B theory and market(2)Practical analysis to analyze the businessproblems according with the real operation experience of own B&B business,like how to select the location.(3)Qualitative and quantitative methods is for operation data basis of the next B&B accommodation and forecast of the customers' preferences,which is by analyzing the purpose and positioning of the tourists,such as:the positioning of potential customers and customized tourist services.In this paper,the author uses the business management knowledge from MBA courses and scientific research method.After analyzing the theory of B&B,the author focuses on the long-term development of B&B and the investment feasibility.Combining the real operation and management of the author's first B&B,the paper is for exploring the development of large-scale and branding of B&B,which shall become one boutique B&B in Nanjing tourist market.