Research On Marketing Strategy Improvement Of HLL Food Company

The prospects for business development and marketing strategy and enterprise size has a direct contact,which is related to the occupancy of the enterprise market share,brand influence to improve the situation.In Chinese consumption level,consumption structure and improve the promotion of market economy,the baking industry in China in recent years has been the strong development,but also a number of outstanding pouring baking business,HLL is one of them.HLL's marketing strategy similar to the long-term development of enterprises had a significant impact,but the face of domestic and foreign brands enter and development in China,the market continues to HLL segmentation,profit gains have also been adversely affected.In this regard,HLL must improve the existing marketing strategies,take a proactive attitude to face the competition.Based on the study in respect to the HLL targeted,in-depth analysis of the company's marketing strategy improvements.In this paper,the first is the actual situation,from the perspective of a systematic analysis of the background and significance of the research,and theoretical research scholars were summarized,on the basis of determining the article the main content of the frame,direction;then,this paper theoretical herein 4P,4C and other marketing strategies used to STP,PEST,Porter's five forces analysis and other tools elaborated on the concept,for in-depth analysis of the text provides a theoretical basis;herein specific choice the HLL,their company's development of a simple presentation,but also its internal environment of the business model,the external environment,competitors and macro environment in-depth analysis,to explore later laid a good marketing strategy basis;the next section,but also combines the status of HLL's marketing,analysis of the main marketing strategy of the company is taken and analyzed various marketing strategies in the existing problems.Finally,this paper HLL target market selection,improve marketing strategy put forward feasible suggestions for improvement,and starting from the management to ensure the conditions put forward by the HLL should optimize the management system,the introduction of talents,in order to carry out marketing activities to provide more stand by.