Study On Reasonable Pricing Of High-Speed Railway And Civil Aviation Based On Game Equilibrium

In recent years,high-speed railway in China has developed rapidly.The construction of high-speed railway is conducive to alleviate the situation of railway transportation in short supply,and play a significant role in promoting the economic development along the city.At the same time,due to high-speed rail and civil aviation transport services provided by the great consistency,resulting in the two sides in the passenger market there is a fierce competitive relationship.The nature of the competition between the high-speed rail and the civil aviation in the transportation market is that both parties are aiming at maximizing the efficiency.The most important aspect of increasing their own benefit is to attract more passenger flow in the development of reasonable price range of the marketing strategy to change the travel options,so that passengers in the choice of mode of transport is more inclined to their own side.How to attract passengers,must first determine what factors will affect the choice of passengers,and these factors directly related to the choice of passenger preferences.So in the decision-making process must consider the impact of passenger travel factors,as well as the choice of passenger preferences.This paper chooses the five influencing factors of fastness,economy,comfort,convenience and safety,and uses AHP to determine the weight coefficient of each index,and then establishes the payment function of each passenger choice mode.This paper uses the gravity model to predict the passenger flow between the two places.On this basis,the game competition Nash equilibrium model of high-speed railway and civil aviation is established,and the particle swarm optimization algorithm is used to solve the model.Both sides choose the fare strategy with the benefit maximization.Finally,this paper analyzes the high-speed rail and civil aviation between Wuhan-Guangzhou transportation corridor.The results show that the fare of high-speed rail and civil aviation is higher than that of the equilibrium after the game,which shows that the price management system of high-speed rail and civil aviation Not reasonable enough for travelers to be more sensitive to fares.On this basis,this paper puts forward the corresponding optimization suggestions for high-speed rail and civil aviation respectively.