Study On The Construction Of The Brand Of The Liquor New Lang

distilled spirit are traditional products which enjoy profound history and splendid culture. It is a pillar industry of Chinese economy and it plays a special and important role in modern society. With the deepening of market economy, the competition of Chinese liquor industry has changed from the level of "quantity" and "quality" to"brand". Brand is the most comprehensive reflectionofenterprise'sdifferentiation strategy, which is the core of personality development.This article mainly takes the liquor brand Lang as an example, through the concrete analysis of the Lang company and the brand, contrasting the difference between the Lang brand and other famous brands, systematically illustrates the individual demands,the core value and the brand positioning. Moreover, it will generalize and propose the exploratory program of Lang brand, which aims to provide a scientific basis for the future development of the brand in the current critical period.This article also hopesto give a deep analysis of the path of the construction of the national brand strategy of regional strong liquor and the brand strategy of different flavor liquor market 'scompetition. It also aims to offer reference and inspiration for the different flavor of liquor industry and further strengthen and expansion of other brands which promote the healthy development of Chinese liquor industry.