CA Bank Hanshang Card Sales Strategy Research

With the development of South Korean enterprises in Shang xi province of China, CA bank targeted accordance with the relevant credit policy, the adjustment of product structure finance for Korea to provide quality financial services enterprises in Shang xi. Korean Business Card by CA bank oriented deposits Korean nationals and Chinese citizens personal issue, withdrawals, transfers, consumption, investment and financial management multifunctional electronic financial payment. In the face of fierce competition, how to choose a positive and effective Korean Business card marketing strategies is importance for CA bank.In this paper, CAKorean Business Card provider for the study, as well as relevant theories of marketing SWOT analysis discusses the Han CA bank card provider marketing strategy. First, sort out the previous on marketing theory 4P theory, life cycle theory, the Korea Chamber of Commerce explore CA bank card marketing strategy to provide theoretical support; secondly, Status and Problems Han CA bank card marketing provider, and then examine its Facing internal and external marketing environment, and on this basis a SWOT analysis, and then combined with the target market positioning, improve their existing online marketing strategy from four aspects of the product, price, place and promotion, finally, gives the CA Bank Korean Business Card safeguard measures the smooth implementation of the marketing strategy, including the rational distribution outlets, enhance training bank employees, and establish a high-quality camp a little team, the brand value and cultural factors converged to form a unique banking culture, establish a "market-centered, customer-oriented "business philosophy and other aspects.This study has important practical significance to CA Korean Commercial Bank Card marketing strategy development, sales strategy development for bank card other domestic commercial banks also have a certain significance.