CDRO's Marketing Strategy And Strategy Research

Under the background of “One Belt One Road”strategy,Chengdu as the bridge of Western China to accommodate the role to do economic & technical development and inland opening.According to it's own demand of function orientation and industrial development,Chengdu focus on the prospect of China-Europe trade investment and grasp the opportunity of new silk road economic belt.After Chengdu municipal government had better optimized and completed the work on the basis of previous Eurasia continental bridge,which has inaugurated the international through freight railway from Chengdu to Europe in April 2013,along with the support of China's Custom agency,China Railways Corporation,Chinese Ministry of Commerce and other corresponding ministries.CDRO Trading Corporation is the one established under the background of above political background.CDRO Trading Corporation was set up in 2015,which relying on Chengdu to Europe railway,Xiamen to Chengdu to Europe railway and Kunming to Chengdu to Europe railway to obtain logistic supports,is a supply chain company providing Europe merchandise list and global sourcing service for Chines client.As the subsidiary membership of Chengdu Mix&Max group at the same time,riding the momentum of Chengdu to Europe railway resource,CDRO focus on import food circulation.Not only be responsible for food supply chain sourcing work and port service,along with the e-commerce,combined by O2 O operation model,professional logistic service condition and systematic storage service,CDRO also provide including purchasing,trading,storage and distributing integrated service.Besides,intelligent information center,product detecting installment and other necessaries are equipped with it.CDRO is dedicate to build a global crucial food import port,the most professional and largest food circulation platform.CDRO has launched import food business in domestic 4 brother companies,covering Chengdu,Kunming,Xiamen and Xinjiang.After all arrived return goods put on to the market,sales situation is not optimistic,on account of the product without competitiveness and recognition,the price without systematic and strategic consideration,the place without appropriate orientation,and promotion without professional strategy.The essay regards the 4P theory as the main clue in CDRP marketing operation realistic practice,by using PEST to do analysis of CDRO macro environment,including politics,economics,socialism and science&technique,by using SWOT theory to analyze the strength,weakness,opportunity and trend of corporation itself.Meanwhile,by teasing apart the market operation to product,price,place and promotion 4 parts,bonding with CDRO practical situation,this article means to draw up the next market operation strategy and put forward corresponding suggestions from target market orientation,product optimizing,price structure adjusting,channel management policy establishing and appropriate promotion method exploring 5facets,and safeguards also.