Study On The Marketing Strategy Of Direct Bank Of HS Bank Anqing Branch

In recent years,the Internet financial innovation product emerge in endlessly,have broken the traditional financial sector,especially the monopoly of the commercial Banks,the bank payment,deposit and lending business,financial business has a huge impact etc.Direct bank as a financial innovation of the commercial bank,commercial bank is to keep up with the main and the globalization of the Internet financial means.Commercial Banks through direct bank marketing strategy research,can improve customer satisfaction,improve marketing efficiency,reduce operating costs,promote the commercial Banks to improve the business benefit.In this passage,It based on marketing theory,through literature search,investigation and research to discourse analysis of related theory research results,combined with domestic and foreign commercial bank marketing bank development and study actuality of HS Banks direct marketing,through the HS bank Anqing branch direct bank products system and development condition analysis,pointed out that the HS bank direct bank has a series of problems in the product marketing,Such as direct bank internal management system and the market operation mechanism is not perfect,lack of effective means to marketing and promotional work innovation ability to strengthen,direct selling,direct selling bank potential risk issues,etc.And through HS bank Anqing branch direct bank marketing SWOT analysis,and proposed the corresponding solution measures,formulate product,price,channel,promotion,marketing strategy and organization,personnel,service implementation safeguard measures,as HS bank Anqing branch in an increasingly competitive market to provide better advantage.