Study On The Transformation Of Traditional Physical Bookstores Under The E-Commerce Environment

In recent years,China’s rapid development of e-commerce,which the traditional retail industry is like a cold,like the physical bookstore,the most traditional forms of retail.Retail is also facing operational difficulties.Not only that,electronic publications such as smart phones,tablet PCs,electronic readers based on digital publishing technology and terminal electronic products are increasingly being loved.In the face of the impact of the parties to the menacing,the traditional physical bookstore must not wait,to overcome the difficulties,and strive to explore a transformation suited to their own development path.This paper analyzes the predicament of traditional physical bookstores under the background of e-commerce,and analyzes the transformation and development of Anhui Xinhua media(formerly Anhui Xinhua Bookstore)as a specific case,so as to provide direction for the transformation of Anhui Xinhua media and other traditional bookstores.guide.The main contents are as follows: The first chapter is the introduction,mainly introduces the background,purpose and significance of this paper;The second chapter is the theory of the paper;The third chapter analyzes the current e-commerce under the traditional physical bookstore The author analyzes the impact on the traditional bookstores from three aspects: the network bookstore,the e-book and the national reading habits.The fourth chapter analyzes the enterprise’s general situation of Anhui Xinhua media under the current e-commerce environment.In the fifth chapter,Chapter 6 analyzes the path dependence of the transformation of traditional bookstores under the environment of e-commerce.Chapter 7 gives some suggestions on the transformation and development of the traditional bookstore.Chapter 8,the development of e-commerce,For the research conclusion,the research insufficiency and the future prospect.Through the case study of Anhui Xinhua Media’s transformation,the traditional bookstore is no longer simply a book-based store,but gradually turned to the store compound operation,at the same time began to extend the upstream and downstream industry chain.Bookstore in the transition process has obvious path-dependent features,through the dynamic capacity of training,make up their own resource capacity gap,beyond the path dependence.