P Life Insurance Company Personal Wealth Management Business Strategy Research

Based on the life value theory,demand hierarchy theory and based on life cycle theory,personal finance business strategy research for P life insurance company to lay a theoretical basis.Then,introduces the P life insurance company and financial goals,personal finance business management present situation,analyzes the issues and problems of personal finance business.P life insurance company by using PEST analysis method on the political and legal environment,economic environment,social environment and analyzing the internal and external environment.And from foreign representative the insurance company for personal finance business development P life insurance company constructive enlightenment.Finally,made the P life insurance company of business operation,system,talents,four aspects of the strategy of individual wealth management products,and for the related strategy implementation safeguard measures are put forward.