J Bank Credit Card Business Marketing Strategy Research

Credit card business in our country,it is a new type of personal financial business.It has big market capacity,potential.With the increasingly open of China's financial markets,In order to seize market share banks all act positively and take various effective measures to intensify their efforts to promote,the credit card business has become the focus of the banks to achieve strategic transformation.Credit card installment business is an emerging business facilitation of commercial banks in our country;business facilitation operates more selectively,and makes life more convenient,drive internal demand.It plays a key role to help consumers to spend much more.Along with the advancement of financial reform,the credit card market has the key battle ground compete for profit rights.In this paper,it makes use of the theory and modern management,marketing,strategic management,and analysis of J bank credit card marketing management was analyzed and the J problems that exist in the commercial bank credit card marketing management are also analyzed,it uses modern marketing methods,and through the analysis to find the proper methods of development strategy of commercial bank credit card marketing,and through the management mode of developed countries for reference,put forward the J in the development of commercial Banks credit card brand strategy,promotion strategy,price strategy,product strategy,etc.,thus ensuring J the smooth development of commercial bank credit card marketing strategy.