Analysiy On The Transformation Strategy Of Zhejiang Stock Exchange Center

Regional equity trading market in the local government support,to 2013 has shown a "one province,one market" pattern,the number of enterprises listed steady growth.But the good times don't last long,in December 2013 the State Council issued the National Equities Exchange and Quotations(commonly known as the new thirdmarket)listed on the business expansion to the country's decision to make the regional market listing industry impact.In this paper,the Zhejiang Equity Exchange as an example,to study how to transform the strategy to tide over the difficulties?This paper studies from three aspects: the first one is the need for the transformation of Zhejiang Equity Exchange.Through the analysis of the current strategy of Zhejiang Equity Exchange,discuss whether it is necessary to implement the strategic transformation.The second aspect is the Zhejiang Equity Exchange should be the direction of transformation.This is the core part of this study,through the study of Zhejiang Equity Exchange external market opportunities and market threats,successful mode of learning other domestic regional equity trading market at the same time,based on the enterprise internal resources to clarify their own strengths and weaknesses,to lay the foundation for the strategic direction of the transformation of choice.The third aspect is how the Zhejiang Equity Exchange for transformation.According to the results of the previous research,put forward the transformation strategy and deployment,strategic implementation measures and the implementation of the strategy to ensure.After the study found that the Zhejiang Equity Exchange listed on the main industry is affected by the new thirdmarket is only a representation,not have the core competitiveness of the enterprise service is the essence of the reason.For this purpose,this paper put forward the strategy of the strategic transformation of the virtual incubator which is based on the existing imitation of the Stock market in order to cultivate the enterprise as the goal.On the basis of cultivating enterprise,set up a "local equity market",expanding investment and financing business,the integration of the local government,bank and venture capital and other resources,have strong core competitiveness of service enterprises,supporting the long-term development of Zhejiang Equity Exchange.