Research On Business Process Improvement Of China Life Insurance Company Hunan Branch

The government of our country attaches great importance to the development of insurance industry,and continuously release support policy,the insurance industry have got fast development,but the competition of insurance market is fierce,so the quality of service become the important factors that affect the customer to choose.At the same time,the Internet technology is developing rapidly,the insurance company can use the Internet,cloud computing,big data,such as innovation service,optimize the process,to provide customers with the best service experience,so the process optimization and the service innovation to the insurance company's survival and development has important practical significance.as the insurance market leading enterprises of hunan province,the growth trajectory of China life insurance hunan branch followed the development of life insurance market in China,the size of the market and customers located in the insurance industry leading position,in the fierce market competition,however the traditional operating process management already can not adapt to the rapid development of the insurance under the Internet environment,unable to meet the growing demand for new insurance customers,how to optimize the operation service process management to study China's life insurance industry development level and trend has important reference value.Based on process optimization theory as a guide,this paper hope that through China life insurance hunan branch operation service process management status of comb summary,found that induces problems,in-depth analysis of causes of the problem,put forward on operating service company to adhere to the principle of "take the customer as the center" and so on,combining with the characteristics of Internet technology and development trend,put forward the operation process management mechanism is needed in the company,optimization,and design the service process optimization in the Internet environment innovation in a series of solutions,including the receipt,the electronic policy,video investigation,face recognition,Wechat claims and claims direct pay,finally proposed the plan implementation and safeguard measures,and in the summary and outlook,summarizes the harvest and deficiency of the project.In this paper,the proposed operation service process management optimization scheme based on the actual of China life in hunan province branch,draw lessons from the current situation and trend of development of the industry.I believe it will benefit to hunan branch of China life optimize service process management,enhance the company's core competitiveness,at the same time also hope to be able to provide reference for industry development promotes the development of China's insurance industry,healthy and fast.