The Investor Behavior Research Of Securities Margin Trading

From 2010 securities margin trading business has been accepted and used by more and more investors.During the period from January 2014 to November 2015,Chinese stock market experienced a bull market with leveraged trading tools at the first time.In the short term the market quickly pulls and fell,and that is impressive.Moreover,the balance of securities margin trading greatly reduced is more alarming.According to the CSRC requirements,the investors who do meet the conditions of securities margin trading should be more mature?excellent and experienced.However,in the case of the balance of securities margin trading greatly reduced,it seems like the investment level of securities margin trading investors has not reaches expected.This paper takes a large number of the customers which do securities margin trading and which do not from a large brokerage in Zhuhai city,Guangdong Province,as the research sample.To compare the Statistical analysis data and to do the research by Behavioral economics,this paper want to find out that the customers which do securities margin trading are not more mature?excellent and experienced than the customers which do not.This paper based on the actual situation of the customer sample,Provide some pertinent suggestions for securities margin trading investors.And also,this paper want to give some feasible improvement measures for the problem of insufficient risk education before investors use it when securities companies in the process of the securities margin trading business development.