Research On Influencing Factor Of The International Operation Of TISCO Under The Background Of Transformation Development

As Chinese economy development enters the ‘New Normal',the Belt and Road Initiative and going global strategy provide new opportunities for the steel industry,which is facing severe challenges.The steel industry will be faced with major reforms and adjustments,so iron and steel enterprises must solve over-capacity,import of raw materials and ever-growing environmental standards to upgrade the product structure and reshape the competitive advantage.Iron and steel industry is the foundation of industrialization and major pillar of the national economy.Taiyuan Iron and Steel Group Co.Ltd.plays a very important role in the economic growth of the whole province as the leading enterprise in Shanxi.However,there is still a big gap between TISCO and the international iron and steel giants.Internationalization is an important way to promote the transformation of enterprises.So it is necessary to study on the internationalization of TISCO and enhance its international competitiveness.This thesis analyzes present internationalization situation of TISCO including trade and investment through the statistical description method and qualitative and empirical analysis method,studying the internationalized reasons and constraints of TISCO,emphasizing the necessity and urgency of its further internationalization.Based on this,this thesis puts forward the strategic advice on how to carry out the international operation under the current economic background.This thesis argues that the cause of the internationalization of TISCO includes domestic market pressure,access to raw materials and energy,the need of enterprise transformation and the extension of competitive advantage.By discuss the international restricting factors of TISCO at the host country level and enterprise level,this thesis uses clustering method to classify the international market area,clustering found that dominant factors of each market area is different and the characteristics of each market area is also very clear.TISCO group must pay special attention to the economic,political and social cultural and geographical factors when opening up the international market.Therefore,this thesis argues that TISCO should develop the internationalization strategy,accelerate international cooperation capacity with the help of the Belt and Road Initiative,focus on innovation of product and technology,increase the talent pool,build an international enterprise culture and exert the support of the government.TISCO should improve the international level through various measures to become a leader in the steel industry.