| At present,China’s dependence on oil resources is gradually increasing.With the increasing pressure of energy shortage and environmental protection,the development of new energy vehicles has become the inevitable direction of the future development of the automotive industry.Look at the moment,Countries in the world are vigorously developing new energy automotive industry,China has listed it as one of seven strategic emerging industries.At present,China’s new energy automobile production export scale has not yet formed,so there’s no export restrictions,new energy automobile enterprises in China should seize the opportunity to actively explore overseas markets.Europe is one of the world’s largest automobile markets,as China’s new energy automobile industry,new Chinese brands BQ,is combining online and offline,the development and breakthrough of multi-channel and multi form to seek international business.Through the efforts of the BQ group layout overseas,the global market layout is gradually expanded,Europe and other high-end market will also establish Chinese independent brand figure,and BQ new energy as a pioneer in the field of new energy vehicles in China,into the European market will have important strategic significance.The thesis is divided into three parts: Introduction,text and conclusion.The first part is the introduction,which mainly introduces the background and significance of this topic,framework and research methods.The second part,first expounded the theoretical basis of relevant research,the industry trade theory,Potter’s five forces and SWOT analysis of industry of theoretical research;secondly,the development of BQ new energy vehicles are summarized;and analysis of the status of exports to Europe BQ new energy vehicles;the main problems after the analysis of existing export markets in Europe,and the reason of the existing problem analysis.Thirdly,this paper analyzes the marketing environment of European market and the competitiveness of BQ new energy vehicles,and then puts forward the Countermeasures of expanding BQ new energy vehicles to European exports.Finally come to the conclusion. |
