Research On Customer Commitment Level Of Asphalt Sales Company

As country support for small and medium-sized enterprises,asphalt sales industry increasingly has a more fierce competition,and asphalt market changes from seller’s market to buyer’s market.how to make existing customers to buy the products of this enterprise again,even to make customer commitment for asphalt sales enterprises with a huge stock of customer,which has become a problem in asphalt sales managers.Therefore,strengthening customer commitment management to keep existing customers can help asphalt sales companies cope with competition environment,has been an important means to obtain economic benefits.This article mainly combines the domestic and foreign relevant literature on customer commitment,in-depth analysis of customer commitment dimensions,combining with the characteristics of asphalt sales company products,based on the experience of the frontline sales staff and managers,the asphalt sales company the influence factors of customer commitment level is divided into four aspects,and established the asphalt sales company based on the customer commitment level evaluation index system.The index system contains four secondary indexes,12 indexes of level 3.principal component analysis is used to determine the index weight at all levels,and uses triangular fuzzy evaluation method to evaluate customer commitment level of asphalt sales company.The selection of indexes from A asphalt sales company on the basis of actual sales has certain representativeness.By certifying the above evaluation method,it pointed out the necessity of asphalt sales company customer commitment management.At the same time,for the specific content of the company’s customer commitment,it puts forward the concrete measures for asphalt sales company to develop customer commitment.