Selected Studies On Diversification And Refocusing Strategy Under The Condition Of Economic Globalization

In the 21st century, the gradual pace of economic globalization accelerated the growing dependence of national economy, large multinational companies are increasingly becoming the dominant economic globalization. As a historical trend, economic globalization is increasingly become the focus of attention. China's accession to WTO made the economic impact of globalization on the domestic industrial structure and competitiveness of enterprises are increasingly in-depth environmental impact, while the Chinese firm's strategic decision-making basis and therefore some changes have taken place. Nowadays, Diversification and Refocusing become important corporate strategies and are widely implemented by large enterprises in the world with the growth and development of modern corporations. Enterprises in the development process, which kind of strategy adopt to be decided by its external environment and internal resources ability. The predecessor is quite rich to the theory research of diversification and refocusing, but lack the context of economic globalization system, in particular the lack of normalization of the refocusing process.The paper take the economic globalization as a background, Analyzes the Chinese enterprise strategic choice question. First summarize the scope, synergies, risk diversification, the use of market opportunities and government preferences, the traditional drivers of diversification, and analysis of economic globalization on the negative impact of these drivers and companies to increase diversification difficult. Secondly, the practice of Refocusing of the rise and economic globalization has led to characteristic changes in industrial organization, market expansion and enterprise scale spatial polarization, country market access barriers to reduce barriers to market entry and professional improvement of competitive confrontation to cooperation competition And competitive aspects of the development and advancement of technical standards, especially the development part, which makes business become Refocusing a rational choice. On the basis of expound the core competence theory and value chain theory, refocusing strategy turns over two-dimensional model to three-dimensional model. Relies on the enterprise resources value, the value chain link and the competitive power level three dimensions carries on the business events domain classifies, the dynamic construction has turned over to the coring strategy implementation comprehensive the process. The paper union three-dimensional model, turns over to the way of refocusing to contraction strategy and extension strategy. The contraction strategy include the divestiture, spin-offs and equity carve-outs, the service outsourcing and the modulation. The extension strategy include M&A, internal development and innovation, strategic alliances etc. Finally, chooses the Sichuan new hope agriculture company to take the case, carries on the analysis to its diversification and refocusing strategic implementation process, continually attention its service domain change and financial performance. And unifies the theoretical model to carry on the strategic analysis to it, practices the theory vein and the enterprise unifies, explained specifically the enterprise multiplication with turns over to the coring choice the basis as well as the enterprise turns over to the refocusing way.In the theory deduction and in the case analysis foundation, the paper has drawn the conclusion. Under the economic globalization condition, the enterprise multiplication difficulty increases, refocusing strategy become to the rational choice. Refocusing Strategy enterprises need to consider the core competencies and the global value chain in order to determine business location, while corporate Refocusing more diverse path for enterprises to choose their own development strategies provide a reference.