Analysis And Design Of Customer Segment Management System Of Futures Companies Based On Data Mining

In recent years,with the rapid development of China's futures industry,futures companies continue to carry out diversified business model.As the size of the market continues to expand,futures companies in the process of competing for customers,on the one hand is to increase the amount of existing customers,on the other hand is to maintain the value of existing customers,futures company's change strategic objectives from the "product-centric" into "Customer-centric".How to manage customers,how to improve customer satisfaction,how to maximize the effectiveness of customer resources,and how to covert the resources into the futures company's profits has become an important goal of futures companies.In this context,more and more futures companies have put CRM system into use,in order to give customers better service,to explore potential customers,and give customers customized services.More and more large futures companies in the application of customer relationship management system,has begun to try to distinguish customers,in order to provide more valuable customers with best service,thus playing the greatest efficiency of customer service.In the futures market climate changes,the company is often classified according to the simple value of the classification of customers,the use of immutable customer service strategy will face the risk of customer churn.Data mining technology will help futures companies in customer segmentation problems to find a better way for different customers to provide different marketing strategies to maximize customer value.This article on the basis of previous studies,combined with a business of futures company practice,based on the data mining technology.We have achieved the futures company customer segment management,and provide technical support for our company to provide personalized service.The content of the paper is divided into the following sections:First,the paper introduces the market background and framework of CRM research,CRM theory,data mining,customer segmentation theory,and then conducts business investigation and demand analysis on the current situation of A futures company.We analyzed the futures company's main business processes,understood the business needs of the ministry.In the third part,we design the customer segment management system,and finally carry out the work of customer segment management system,and carry out the test verification and system evaluation,we have achieved the customer management of the subdivision,provide effective decision support for the department.The research of this paper is intended to provide some ideas for the futures companies to do the futures customer maintenance work,and to help the company improve the service quality and decision support.By summarizing the application of customer management in related fields,combining with the actual business process of A futures company,this paper puts forward two aspects of innovation:(1)In the basic information management of customers to increase the multi-dimensional analysis and individual analysis,including the current time point of the analysis of a number of indicators and a number of time dimensions of the index analysis,and strengthen the individual analysis,that is,a detailed analysis of a customer module,such as analyzing the customer's investment preferences,operational preferences,service history,and can generate a simple investment analysis report based on the situation.(2)Add the classification of the customer classification function,according to the actual business indicators of the customer classification,to provide more targeted services to customers.