| With the accelerated pace of modern life, few people are willing to take the time to read long text or watch long video, but more popular with some interesting, creative short video. The development of mobile terminals and some can easily produce their own micro-video software for the development of micro-video laid technical support, while social media such as micro-blog,WeChat which can easily release and share micro-video for micro-video development providing a broad market.This article focuses on the research of the enterprise is using the official micro-blog released a homemade micro video advertising, WeChat launched in the circle of friends made micro video ads, the influential WeChat public number with self-made micro video ads,video ads in the self-made micro network red, using the WeChat public number for specific industries for micro enterprise customization video advertising, application form and derivative homemade micro video promotional merchandise these micro video advertising, through the analysis of specific case status, for each kind of application form of the advantages and disadvantages of the research, and through the advantages and disadvantages and the impact on micro-blog, WeChat circle of friends, WeChat public number, micro video software that several micro video advertising platform analysis for production enterprises in the micro video advertising and provides some suggestions on delivery.The development of micro-video has revolutionary significance, attractive micro-video advertising to the enterprise branding, product promotion will play underestimated economic value and social value. In this paper, the rapid development of micro-video advertising as the object of study, micro-video advertising application status and form of a specific analysis for the development of many enterprises are of great significance. |
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