Study On The Pricing Of The Remanufactured Procducts

with the development of the society,the level of economy has improved greatly.As Industrialization is growing,it also brings serious environmental pollution and resource consumption,making the earth’s non-renewable resources decrease increasingly and the price of raw materials and energy increase increasingly.In order to obtain profits,enterprises have to seek new ways to reduce their costs.But remanufacturing as an important way to save energy,reduce pollution,use resources effectively,because of its considerable economic benefits and environmental protection,in order to implement the important measures of circular economy,this emerging industry gets more and more attention and support of the country.This paper takes remanufacturing product pricing problem as the research object,analyzing the remanufacturing product pricing research status at home and abroad,studying the definition and process of remanufacturing,and remanufacturing product’s concept,characteristic and its differences with the new product,and process and methods of product pricing.Then it analyzes the main influence factors of remanufacturing product pricing,including costs,market structure,consumer preferences,the policies of country and so on.According to the analysis of influencing factors,starting from different remanufacturing operation mode,the original manufacturer of remanufacturing mode’s pricing strategy and independent remanufacturers mode of pricing strategy is studied.When the original manufacturer remanufacturing mode of pricing strategy is studied,setting up a centralized decision-making and decentralized decision-making remanufacturing product pricing model,obtaining optimal prices,the market demand,the enterprise the profit of the centralized decision-making and decentralized decision-making.Then analyzing influence on remanufacturing product pricing strategy from costs,consumer preferences,the policies of country impact on pricing strategies emphatically.Finally analysis is verified by an example.When the independent remanufacturing mode of pricing strategy is studied,setting up the remanufacturing product pricing model based on the Hotelling model,analyzing the independent manufacturer and the original manufacturer’s price competition,obtaining optimal prices,the market demand,the enterprise the profit of new products and manufacturing products.Then analyzing influence on remanufacturing product pricing strategy from costs,consumer preferences,the policies of country impact on pricing strategies emphatically.Finally analysis is verified by an example.