Research On Remanufacturing Pricing Strategy Considering Consumers' Behavior Under Government Subsidys

During the implementation of remanufacturing closed-loop supply chain,product pricing is a crucial link.It will directly affect the operation efficiency and optimal profit of the closed-loop supply chain.Closed-loop supply chain pricing decisions will be influenced by both government subsidies and consumer behavior.In addition,in China's important industrial sectors,cement enterprises have become the focus of energy,resources,environment and other social problems due to their high dependence on resources and large environmental load.Their energy conservation and emission reduction directly affect the implementation of China's sustainable development strategy.To this end,this paper takes ZL cement enterprises as an example to study the closed-loop supply chain pricing decision-making problem with consumer preference under government subsidies.The main research work of this paper is as follows:(1)Research on pricing of closed-loop supply chain considering consumer awareness under unilateral subsidy.This paper constructs a closed-loop supply chain differential pricing model basing on the government's unilateral subsidies to manufacturers and retailers respectively,based on the heterogeneity of new products and remanufactured products,as well as the fact that consumers are less aware of remanufactured products than of new ones,to research the influence of two kinds of unilateral subsidy and consumer awareness on the differential pricing of closed-loop supply chain.Finally,we verify the pricing model with the field survey data of ZL cement company.It is found that both government subsidies and consumers' awareness of cement remanufactured products can lead to increased demand for remanufactured products.(2)Research on closed-loop supply chain pricing considering consumers' green preference under differential weighting subsidies.This paper establishes a decentralized and centralized pricing decision model of a remanufacturing closed-loop supply chain system consisting of manufacturers,retailers and consumers with cost-benefit and game theory under the heterogeneous competition between new products and remanufactured products in the target market,the context that the government considers remanufacturing of differential weighting subsidies and thegreen preference of consumers.And we further coordinates the decentralized pricing decision model.Finally,we verify the pricing model with the field survey data of ZL cement company,and find a valuable conclusion for the policies setting of government departments and the production decision making of enterprises.The research shows that both weighted subsidies and consumers' green preference can form the market cannibalization effect of remanufactured products on new products.