"Internet +" Enterprise Value Assessment

With the rapid development of "Internet +" enterprises,the evaluation of "Internet +" enterprise value has become more and more urgent.This article focuses on the hot spot,and tries to explore the method of evaluating the value of "Internet +" enterprise through the research of enterprise value evaluation method.First of all,this article tease apart the "Internet +" enterprise and related concepts What’s more,this article conclude its characteristics and then summed up the limitations of traditional assessment methods and the difficulties of " Internet + " enterprise value assessment.Because the most prominent feature of the "Internet +" enterprise is that it has a large number of intangible assets.According to the analysis of enterprise value assessment,the traditional enterprise value evaluation method is not suit "Internet+" enterprise.Therefore,this article chooses to study the CVBC model to assess "Internet +" enterprises.Secondly,based on the study of CVBC model.Analysis of the shortcomings of CVBC model and improve it.Based on the discussion of "Internet +" enterprise characteristics and source of value,the article points out that the value source of "Internet +" enterprise is the customer’s resources.which can bring benefits to the enterprise.Customer value drive "Internet +" Enterprise value growth path is the contribution of unit revenue customers,active customers and so on."Internet +" enterprise value assessment model need to consider these factors,and this from the customer retention rate,the unit revenue contribution of customers,combined with gray forecasting model to predict changes in customer number,as well as the enterprise discount rate analysis of four aspects and improve them.Finally,the article chooses Dangdang as the case,and uses the CVBC model to evaluate the enterprise value.The evaluation model is demonstrated in detail,and the evaluation results are analyzed to illustrate the applicability of the improved evaluation model.According to the above theory and case,the article suggest and comment on the evaluation model.The research of this article provides a suitable value evaluation model for "Internet+" enterprise,which can ensure the enterprise can evaluate the value accurately and reduce the operational risk which caused by the inaccurate value evaluation.As the value of the enterprise is the basis of all activities,the establishment of an accurate andeffective value evaluation system for business decision-making to provide a good help,but also conducive to enterprises in the usual production and management,to correctly understand themselves,awareness Opponents,understanding the market,improve the accuracy of decision-making.At the same time,because the enterprise is the most important part of the whole market,accurate assessment of enterprise value to maintain market stability and prosperity of great significance.