Research On Marketing Strategy Of Qihang Times Square Project

The combined effects of scarce land resources, limiting macro and micro policies, disorderly expansion of population and other factors, a feature of the development of commercial real estate market is the direction of the large commercial complex to implement change. Since commercial complex with a higher degree of integration and participation in public life, the way of development projects is relatively more flexible, barrier-free communication between people, etc., commercial complex will become a commercial real estate sector, "Beloved" and extra attention. However, large-scale commercial complex there are many drawbacks, such as land acquisition and resettlement issues in the siting of the project at the beginning, development and design in the implementation process on the part of investment operations in the latter part of the existence of many problems. Sail Times Square Xi'an is a business of large commercial real estate complex; there are many problems in the marketing process, resulting in poor performance of enterprise development.Sail Times Square Xi'an is a business of large commercial real estate complex; there are many problems in the marketing process, resulting in poor performance of enterprise development. (1) Overview of the integration of resources to inventory and practical significance sail Times Square exist in the study of methods and theories cited not only the traditional 4P marketing theory application for policy analysis, more innovative characteristics elaborated sail new 4P theory; (2) According to the analysis method of SWOT analysis, conclusions, pointing out sail Times Square subsequent development direction, that new product strategy, marketing strategy, channel strategy, and be protected by way of personnel system, so that the adjusted strategy can successfully continue to implement; (3) According to the current successful marketing experience in large-scale commercial complex, such as consumer demand for deep mining, to further develop the role of the brand, so brand-name companies brand merchants settled sail Times Square, can achieve a good brand effectiveness, and create brands; using adequate diffusion of advertising and promotion, for promotion strategy adequate public relations promotions and other diversity.This study attempts to change the natural urban complex marketing limitations set sail Times Square, the application of multi-channel, multi-angle, diversification, networking, the people of this new marketing strategy, promotion and marketing will set sail from Times Square actual role in promoting, and thus play its economic value and social functions.