Marketing Strategy Of Huaqiang Town Square

China's real estate market after years of development and improvement, are moving towards a standardized way, from the market structure point of view, but also gradually showing from "seller's market" to "buyer's market" changes, in order to adapt to this change, each real estate send Suppliers also increasing emphasis on research "buyer's market", so as to formulate appropriate marketing strategies to attract and dominate the market. Thus, the real estate market has gradually become an important part of marketing affect real estate sales.Based on the macro-economic situation in recent years, real estate, real estate market into the details and make a detailed analysis of argumentation on the regional market, compared to this project replicability. This paper describes the Huaqiang Group brand and Huaqiang City Square Project Background and profound project location based Huaqiang the town square, which includes market positioning, customer orientation, price positioning and product positioning, combined with actual project time-axis, respectively, from a marketing background, up for sale strategies, pricing strategies, marketing practices to promote the practice every year since the four dimensions of depth profiling project from the market, but also by marketing model, opening mode, the first brand strategy, marketing difficulties breakthrough and accurate promotion of other aspects of the detailed analysis, thus summarize the successful experience of project marketing and shortcomings, and propose measures to improve.This paper aims to better understand the project's positioning in the market, making more market-oriented adjustments for project development, propose appropriate measures to improve the policy to promote the smooth implementation of the project up for sale, but also provide a template for other groups to promote projects for other items on the market to provide some reference, sample cases and ultimately provide for the development of real estate marketing theory.By thinking of this article, I hope from the project location, marketing and sale of the terminal part, on the one hand the market to find an effective way to break the ice or ideas, on the other hand combined with the market feedback to help make a more market-oriented group in the product line adjustment.