Tianjin Airlines Network Direct Marketing Strategy Research

With the development of science and technology, the widely application of the Internet, China's civil aviation passenger ticket marketing channel has been changed. It transition from traditional marketing to network marketing. For in the fierce market competition and development, the company must be continuously reduce costs, improve market share. Because the airline ticket sale is electronic distributor huge impact, the big airlines began to develop the network marketing. Tianjin airlines electronic ticket sales face the same problem. Therefore, this article through to the network marketing related theory carding analysis, network marketing environment of Tianjin airlines were analyzed, and proposed the Tianjin airlines network marketing planning scheme and implementation strategies, marketing transformation provides the reference for Tianjin airlines.This paper uses PEST model to analyze the macro environment of Tianjin airlines, find the Tianjin airlines implementing network marketing opportunities and challenges, through porter five models of Tianjin airlines competitive analysis, furthermore, defined problems in Tianjin airline network marketing channel. On the basis of the above analysis, the internal and external environment of Tianjin airlines SWOT combination, in turn, determine the network direct marketing channels, and put forward the implementation of the Tianjin airlines network direct sales model strategy and safeguard measures.