Research On Strategy Of Shandongair Network Direct Marketing Channels

Recently, the commercial aviation market develops rather rapidly. The competition is intense day by day. The domestic transport capacity increased is higher than the source of tourists increased. The high-speed rail has the significant impact on short distance transportation of the commercial aviation. The opening aviation rights make the domestic operator face the competition of the overseas outstanding airline. The urgently being solved question which the airlines face is how to enhance the competitive power. The marketing channel's construction is quite important for the airline's marketing process. With network technology's high speed development, the network channel presents the characteristics of the low cost and the high efficiency. The network channel has already become a kind of noticeable channel for the airline to sell the product. So, it has the guiding sense for the airline to promote marketing competitive ability that research airline's network marketing channel, propose the construction pattern and the implementation strategy.In the airline network marketing channel, the network direct marketing is a kind ticket sale way of the low cost and the high efficiency. The network direct marketing may simplify the middle link effectively, reduces the selling costs. It can collect consumer's demand information fast, make to the product and the market sale sentences in advance and help the airline to improve the product and the service. The network marketing caters to modern people's network consumption habit. The information is more comprehensive.The price is more transparent.The payment is safer.The transaction is more convenient.On the one hand it makes the network direct marketing reduce the marketing cost. On the other hand it can help the passenger to realize the personalized service, improvement the product and the service, maintaine the competitive advantages.Shandongair is facing the intense market competition. Originally some marketing channel already can not meet the existing market need. Through the network marketing channel's fundamental, the shandongair marketing channel's present situation and the problem research, this article chooses shandongair direct marketing pattern and sets the company network direct marketing development targets and the development project. This article formulates network direct marketing implementation's strategy scientifically.It provides reference for the future network direct marketing of shandongair.