Research On Marketing Channel Strategy Of Guohua Porcelain Xifeng Wine

Xifeng Liquor Group is a well-known enterprise in the national liquor industry. As a medium and high-end liquor product of Xifeng Group, the national flower porcelain Xifeng has been a pillar brand of Xifeng Group since its listing in 2009. In recent years, the development of liquor industry is confronted with complex internal and external environment. For the national flower porcelain Xifeng, in today's highly competitive market and the homogenization of serious background, can not be established through their own market advantage, need to assist through the marketing channels for enterprises to establish product differentiation advantages, and thus more effective Dominate the market. Through the in-depth study of the main national flower porcelain Xifeng wine marketing channels of the status quo and the existing problems of system analysis. And on the basis of system analysis to explore the national flower porcelain Xifeng in the development process in the face of external constraints, as well as opportunities and challenges. Combined with the above two aspects of analysis, the development of national flower porcelain Xifeng wine marketing channels to optimize the strategy and implementation of security.Through the study of the theory of marketing channels and marketing review, construction of the theoretical basis of this paper. Recalling the country Huaci Xifeng business development process and performance analysis of the basic status of the country Huaci Xifeng marketing channels and marketing channel management and management objectives set forth. Marketing channels starting from the merits of the State Huaci Xifeng analyze marketing channels. Based on the merits of marketing channels based on the analysis using PEST analysis method, country Huaci Xifeng marketing channels to build relevant factors of political and legal factors faced; by industry environment analysis, consumer behavior analysis, and the challenges the country faced and Xifeng Huaci opportunities for a more in-depth inquiry. Based on the above two chapters analysis, this paper discusses the optimization target country Huaci Xifeng marketing channels, optimizing the path, organization and optimization, channel structure optimization and channel membership optimization problem and propose implementation steps and security, enabling the entire channel mode optimization..In this paper, through the use of literature research, research methods and case studies, around the "national flower porcelain marketing channels Xifeng wine," the theme started. Hoping to achieve the national flower porcelain Xifeng existing channel model to improve and optimize, optimize the existing channels, build efficient and convenient marketing channels. For the National Flower porcelain West Phoenix to open up new sales channels to provide theoretical reference to play a certain role..