Strategy Analysis On Yinyin Platform Of China Industrial Bank

Since 21 th century,China's state-owned banks still dominate the market.To compete and win some market share,commercial banks start to find a way for differential management.China Industrial Bank(CIB for short)which headquartered in Fuzhou of Fujian province lacked branches and other resources.CIB chose to concentrate on interbank business,where the market was young and of less competition.Through providing products and services to financial institutions,CIB earned lots of profit,and expanded rapidly from a regional bank to a national bank.Yinyin Platform is CIB's core product in interbank business,first launched as a bank-for-bank brand nationalwide in 2007.The platform provides online and offline services including wealth management,payment and settlement,technology output,training,financing,capital and asset liability structure optimization.Yinyin Platform plays an important role in CIB's differentiated management strategy.After years of development,the platform now owns good customer base,well-rounded service system and high reputation.In recent years commercial banks including CIB,who value and develop interbank business,grow faster and faster in scale and profit.After realizing the benefits involved in interbank business,more and more banks begin toincrease investment in this area.Meanwhile non-banking financial institutions and Internet finance companies also join the interbank market.The market is growing with richer products and more competition.Yinyin Platform is now faced with a mix of challenges and opportunities.This article is intended to use PEST Analysis/Michael Porter's Five Forces Model/SWOT Analysis to study the macroscopic environment/industrial environment/micro environment of Yinyin Platform.According to the studies,considering remaining competitive advantages,overcoming weaknesses,taking advantage of opportunities and challenges,Yinyin Platform shall insist on growth strategy.The strategic measures can be divided into four parts-optimize products and services,expand customer base,promote technology work and build marketing system.One notable success of Yinyin Platform is that it establishes multi-win relationships among financial institutions.The business model of Yinyin Platform serves as a good example for corporate strategy management.