BH's Development Strategy Research

With the rapid growth of the domestic economy from high-speed to mid-speed growth, investment oriented economy in a gradual way to stimulate the consumer economy. Commercial vehicle enterprises widespread overcapacity, the urgent need to change the enterprise to study the external environment, combined with their existing resources and capabilities, strategic transformation fast, in order to adapt to the new economic and social environment, survive in the fierce competition, in order to achieve sustainable development.BH company involved in this paper is a commercial vehicle production enterprises, the main products are medium-sized trucks, is currently in a critical period of strategic transformation. Through the questionnaire, one-on-one interviews, seminars, and information read diagnostic, find the development of strategic positioning of the company are not accurate, lack of resources into the planning and implementation of the strategy functional strategy support main problems; then, using the PEST analysis, SWOT analysis and so on. Facing the macro environment, industry environment and business models are studied.Finally, this paper studies on the internal resources of BH company and the face of the external environment based on GE matrix, five forces model, value chain analysis, BH company has carried on the design of development strategy. The BH's mission, vision, values, strategic objectives for the next 5 years, business model design, selection of competitive strategy, strategy security measures, pointed out the direction of BH company in the next 5 years.I hope BH company's strategic design framework can give other types of manufacturing enterprises to bring inspiration.