T Hotel Service Marketing Strategy Research

The hotel industry in our country’s service industry open relatively early, is China’s first open to the outside world, social progress, economic development, tourism has also followed the rise, led the development of the hotel by leaps and bounds. The hotel market is highly competitive, with domestic and international hotel management gap is very big, want to in the fierce competition in the market, occupy a certain share, obtain certain benefits, must be based on market marketing, service marketing.The author refers to a series of literature field, market survey, combined with the actual situation of the T Hotel, the T Hotel marketing situation and existing problems in-depth analysis, found the T Hotel marketing concept is weak, just by virtue of experience marketing personnel has not formed the whole marketing strategy. From the external environment and internal environment, combined with the theory of marketing and service marketing. From product, price, channel, promotion, personnel, service and process management of several marketing elements to explore the suitable for the T Hotel service marketing strategy and the implementation of the strategy of security measures.Sum up experience, find out the deficiency, and put forward the improvement. To promote the continuous improvement of the T Hotel marketing strategy. Hope to provide help for four star hotels in the same industry.