Fresh Agricultural Products In Guangdong Province Electronic Commerce Development Research

Guangdong fresh agricultural output,output value has been located in our country,is fresh agricultural products produced and consumption in China.With the development of economy,the improvement of living standards,food safety and nutrition problem is becoming more and more public concern and attention.Fresh agricultural products e-commerce rapid development in recent years,agricultural electricity at reduce cost of sales of agricultural products,circulation and so on the emerging advantages,our country also have issued policies that support agricultural e-commerce development,agricultural electricity gradually been recognized by the public.These are for the development of fresh agricultural products in Guangdong province electronic business opportunityThis article embarks from the actual situation of Guangdong province,the first for fresh agricultural products production and distribution of Guangdong province,and fresh agricultural products in Guangdong province development the electronic commerce environment analysis,based on this,advances the feasibility of e-commerce development of fresh agricultural products in Guangdong province.Secondly based on the existing fresh agricultural products in Guangdong province electronic commerce enterprise development present situation investigation and analysis,this paper summarizes the analysis of the existing of fresh agricultural products in Guangdong province electronic commerce 6 kinds of operation mode,and induces the fresh agricultural products in Guangdong province in the development of e-commerce supply chain management is not perfect,cold-chain logistics lag,distribution problem of high cost and poor user experience.Finally,by reference,the study of domestic and foreign representative fresh electrical business operational mode and successful cases,and combined with the characteristics of Guangdong province,finally put forward to promote the Guangdong fresh electronic products e-commerce must strengthen with fresh e-commerce related policy and environment construction in Guangdong province,fresh electric business enterprise should choose the logistics distribution model and improve agricultural producers consciousness and so on electronic commerce.Through this article research,to further understand the fresh agricultural products in Guangdong province electronic commerce development present situation,for fresh agricultural products in Guangdong province the encountered problems in the development of electronic commerce for reference,in order to promote agricultural development,increase farmers' income in Guangdong province to provide ways and means,for the government on the development of fresh agricultural products e-commerce make corresponding policy to provide the basis.