Research On The Development Strategy Of Shenhua Group

Shenhua Group is a large coal-based energy company with a diversified business portfolio ranging from coal mining,power generation,railway transportation,port operation and shipping to coal-to-liquids and coal-to-chemicals plants.For many years,Shenhua Group has been taking a leading position in the coal industry thanks to its competitive advantages.At present,facing the volatile business environment in terms of economic conditions,policy,energy supply and demand,Shenhua Group needs to understand the external environment and its own conditions,position its development in line with its strategic plan in order to achieve sustainable development of the Company and win the cut-throat competition.This article proposed the development strategy,measures and approaches for the implementation of strategy through analysis on the status quo of the Company,challenges along with its development as well as internal and external environment,which might help the Company and other conventional energy companies,coal companies in particular,in their future development.The whole article consists of eight parts.In Part I,research background,significance and methodology were introduced.Part II was for literature review on the same topic.Part III was to introduce status quo and analyze existing problems.Part IV was for external environment analysis,digging into the macro environment and industry market environment facing the Company to arrive at the challenges and opportunities.Part V was to analyze internal environment and come up with the advantages and disadvantages of the Company,and proposing strategic development options.Part VI was for the implementation of strategy,proposing thoughts on the future development of the Company,i.e.,establishing strategic objectives,striving for diversification,setting up business development strategy and suggests guarantee measures.Part VII drew the conclusion of the article.