The Research About The Platform Integrated Internet Company Business Valuation

The rapid development of the Internet industry to produce,will change to every aspect of daily life.The rapid development of China's Internet companies will also become the Internet industry indelible mark in recent years,changing the business model of Internet companies such class integrated platform highlights the value of Internet companies,research and development and operating platform to platform offers a huge customer resources,even if some shorter development platform for enterprise also been optimistic from institutional investors.While attracting a lot of Internet companies to carry out platform strategy,science and technology platform companies and platform operators on the capital market is favored by investors.Internet business valuation practice more choice of traditional assessment methods to assess the value of Internet companies,Internet companies,but the uniqueness and uncertainty characteristics that have made the traditional enterprise valuation model does not fully apply to Internet companies valuation.This article will be worth an integrated platform class Internet companies influencing factors were analyzed,it follows Internet companies have a greater impact on the value of the index factor,thereby establishing the index system.Based on the selected index system added to have a major impact on the enterprise value of the Internet platform for class non-financial indicators,thereby establishing a comprehensive evaluation model of qualitative and quantitative indicators of combining,in the evaluation system of index data be collected,This paper will use dimension treatment to eliminate the effects of different units and magnitude of index data to evaluate the results and use the analytic hierarchy process software to make weight for each indicator index system weight,the final calculation of the comprehensive evaluation index based on the proposed comprehensive evaluation method,comprehensive evaluation of the results obtained in this paper.This paper selects 12 class integrated Internet platform in the A-share listed companies as samples,comprehensive evaluation model mentioned in this article,the value of 12 sample enterprises comprehensive evaluation and horizontal contrast between enterprises,enterprises last its management suggest improvements,while economic activity in the capital markets,and investment decisions of investors to provide reference.This article will further explore how to apply this model to the comprehensive evaluation of the intrinsic value of an integrated platform class Internet companies make reasonable estimates.