Research On Innovation Of E-business Logistics Operation Mode In Perspective Of Value Chain Integration

With the mature development of Internet technology, especially the development of mobile Internet, smart phones, consumers can have a "virtual market" for online transactions via the Internet. Compared to traditional physical trading, e-commerce as a fast, efficient, low-cost trading, showing a greater advantage. Compared to foreign and domestic e-commerce development started relatively late, as electronic certification system, electronic online payment systems, intelligent logistics, establish and improve third-party credit platform, the development of e-commerce into the healthy and rapid development stage, particularly Alibaba Taobao, online mall, Lynx, Jingdong Mall, Gome online, Suning Tesco, Dangdang and other rapid development. Development of electronic commerce, requires a strong business flow, capital flow, information flow, logistics, "four carriages" support, which, business flow, capital flow, information flow to achieve the electronic, making online transactions convenient, efficient, low-cost, but the logistics costs in our country is always in high, most e-commerce businesses face a high cost of logistics, the logistics chain weak control issues.Due to the huge amount of sales the company XB, XB in warehousing and logistics and distribution sectors are also facing significant cost pressures, on the one hand is the warehousing, distribution costs can no longer continue to reduce bottlenecks, seek external resources for strategic cooperation, integration of e-commerce on behalf of the industry value chain innovation operators logistics operation mode, generation of e-commerce is the key to sustained and healthy development of the operating companies.In this paper, the basic theory of logistics and e-commerce conducted a preliminary study, and on this basis, to our current generation of e-commerce operators using proprietary logistics model, the use of third-party logistics model, strategic alliances and other modes of logistics depth overall analysis, and put forward innovative solutions-the next generation of e-commerce value chain integration perspective of enterprise logistics operation mode operation, the development and enhancement of modern electrical power operators Shang Shang's core operating business competitiveness great practical significance.This paper proposes the background and significance of the research by providing logistics for e-commerce model innovation theory to guide; introduce e-commerce logistics theory, the theoretical basis for the research. Secondly, the analysis of e-commerce logistics model, puts forward e-business logistics operation mode build path. Finally, an empirical study XB companies and strengthen the combination of theory and practice. In this paper, the application of research results to the company's e-commerce logistics model XB case, research results have important theoretical and practical significance, it has a certain reference value of e-commerce on behalf of the operators of the logistics operation mode.