A Company's Bajiangkou Hot Spring Project Development Model Optimization Research

Hot spring tourism competition is becoming increasingly fierce, forcing enterprises to gradually recognize the situation, and constantly strengthen their own. This article from the perspective of A company of thinking and Research on how to further optimize the Bajiangkou hot spring project development model. Intended to solve practical problems for the enterprise, and providing some new ideas about development mode for Ba Jiangkou hot springs project and other similar tourism projects in the future.The full text’s content mainly includes three parts:First, why do we want to optimize the development model. Ba Jiangkou springs project have excellent geothermal resources, the local culture is unique and the surrounding tourism resources are rich, but is still stuck in the development of hot springs and the development of a single development model. Because there is no effective integration of the local culture, no system using tourism resources and other reasons, leading to emergence of hot spring development lack of personality characteristics, limitation of the hot springs, low levels of impurity disorder,management original low service quality, brand awareness is low a series of problems. Therefore,the optimization of the development model has its objective necessity and feasibility.Second, how to optimize the development model. By "hot spring +" mode, from the native place culture mining, regional overall development, investment planning, personnel training,marketing and other aspects of past hot spring development and the development of Ba Jiangkou spa modified single development model, to develop a full range of integrated development model,to further enhance the grade and attractiveness of the hot springs.Third, optimize the development model of the protection measures. From the organizational guarantee, management mechanism, human resources and social security, investment protection four aspects of thinking to ensure the progress of the optimization process of the Ba Jiangkou hot springs project development mode.