Study On Automobile Culture Expo Park

The automobile culture expo park as one complex combining automobile culture projects, refers to a business model of continuous extension and a assemble ground of one-stop experience. With the deepening of auto aftermarket, the automobile culture industry has developed rapidly. And many automobile culture expo parks will be built in different provinces, some have being put into practice. However this model of business need large investment, large space, new projects, in addition, lack of experience, as well as the operation of projects is not optimistic. The thesis sums up the automobile culture expo business model concepts and history, analyses business model with commercial canvas, for supporting position and development of business model of Automobile Culture Expo Park in Weifang City with a view of import guidance meaning.In 2014, China's automobile holding quantities reached 200 million, which market scale approached over four trillion. Since 2004, many theme parks and culture expos concern ing to automobile have been built. But almost of them stalled on project planning phase, others which are putting into practice are in trouble during in operating, such as blocked channel growth, delayed period of cost recovery and single profit model etc.. With the deepening of automobile aftermarket economy, there is necessary to stud y automobile culture expo park business model and project.There are five chapters in this thesis which studies automobile culture expo park. Th e thesis begins with the introduction which gives a brief description of the background and significance, literature review, research contents and methodology. The 2nd chapter introduces in detail relevant concepts and theories of automobile culture expo park and makes profound generalization and recognition of relevant theoretical arguments on the study of automobile culture expo park. In the 3rd chapter, the history and status quo of automobile culture expo park is highlighted. Through comprehensive understanding of automobile beforemarket and aftermarket, and deep recognition of the status quo of automobile culture expo park at home and abroad, this thesis makes thorough analysis to the existing problems of the automobile culture expo park. The 4th chapter, on the basis of business model canvas pattern and theory of value chain, makes profound comparison to selected typical cases on the development of automobile culture expo park, thus probing for inadequacies and breakthroughs, improving and summarizing various business models based on different areas, different enterprises and different types of automobile cultu re expo parks. The last chapter makes deep analysis to its research object, the Automobile Culture Expo Park in Weifang City. After selecting the appropriate business model, the author conducted an intensive and comprehensive investigation and study to the park and made analysis with integrated data and key elements. Finally, the author concludes the business model in the park is adequate which searches reasonable growth points and gives consideration to long-term development and immediate interest.The thesis, by studying of automobile culture expo park, makes intensive study to the business model of expo parks with consideration to cases at home and abroad. The author summarizes various experiences of such expo parks and summarizes three different busi ness models for enterprises to consider. In combination with the actual working experience in the automobile culture expo park in Weifang City, this paper makes orientation to the key elements of its business model and analyses the profit surface of the pa rk. Last but not least, this paper makes profound study on the orientation and development of the amusement-directed expo parks and expects to provide guidance to the development and practice of such expo parks.