With the rapid development of Internet technology and the small and medium-sized enterprise to understand the network marketing related theories and methods,more and more enterprises involved in network marketing.The rapid development of small and medium-sized enterprise in our country has become the important strength and foundation of our economic development,and along with economic globalization development and network plays a more and more important role in the enterprise,the small and medium-sized enterprises of our country should strengthen the importance of network marketing,establish the Internet thinking concept,combined with the development of the current trend in online shopping,through effective Internet marketing is the new ideas of operation,internet shop as a new channel will give the growth and leads it to a more broad space.The research object in this article is BJ underpants C2 C shop in Tmall,on the basic theory of C2 C e-commerce mode of operation principle and marketing,We have done an analysis on the actual situation of Tmall BJ underpants C2 C online stores,including the status of the development,the problems existing in online marketing and online marketing process.A comprehensive analysis based on BJ underpants and BJ underpants C2 C online marketing macro environment,micro environment,industry competition analysis,and the SWOT analysis method in the shop of the opportunity,threat,advantage and disadvantage.Finally,we have done the segmentation and positioning of BJ underpants C2 C shop marketing,and put forward the combination strategy of BJ underpants C2 C online marketing,marketing strategy including SO,ST,WO.The article have done a comprehensive research on the Tmall BJ underpants C2 C online store network marketing strategy,so the proposed marketing strategy is specialized for this shop,but these strategies can also provide a reference for other Taobao stores. |