Research On The Development Of Internet Finance In China

The rapid development of the information age,making Internet technology and financial services continued integration,promote financial innovation and development of Internet banking emerged.This emerging pattern of investment and financing transactions to break the inherent mode of the original financial industry.Take the Internet thinking blend in the traditional financial model,use the Internet platform as the carrier,use the financial innovation to support,and through constant innovation and development service model to meet the public the diversified needs of customers,make up for the deficiencies of the existing financial system online business development.Internet banking is the depth of integration of information technology and financial innovation,the financial results of both its industrial upgrading,but also the behavior of financial innovation.In this paper,theoretical research,based on the theory of industrial upgrading by Petty-Clark Law of Industrial Evolution theorem Kuznets rule like the introduction of Internet financial services industry generated an inevitable trend of economic development.By combing the theory of financial innovation,found that financial innovation is not only the demand for the innovation of industry but also to adapt to the great age of the Internet background development initiatives.Also,to a certain extent,to avoid the financial innovation behavior for industry regulation.By studying the theory of financial intermediation,and further deepen the financial Internet-depth interpretation of the behavior of financial disintermediation.By KMRW reputation model theory to analyze the role of the Internet financial reputation.Through the long tail theory,pointing out that Internet banking customers to meet the individual needs of a small minority of the new model will continue to improve its competitive position in the future market competition.Through SWOT Porter Diamond Model Theory Research and comb to find out why the financial aspects of the Internet in our rapid development.The practice has proved that the birth of Internet banking has changed the way people live,the third party payment,P2 P lending network represented by Internet banking,to appear in public view from the rapid development of today,it has begun to impact the traditional way through a variety of financial format of future development.Based on this,the development of the Internet financial theory,combining the existing literature review and the development of data,The Internet and financial development pattern of systematic analysis of the status quo.Through the payment of the principal mode of the third-party financial stage of the Internet,P2 P net loan crowdfunding financial,in-depth analysis of online financial products,SWOT model combining empirical analysis of the competitive advantages of the Internet financial analyzed to study its effect on the traditional financial sector.The study found that the Internet financial development to some extent an impact on our traditional financial industry,there are also positive effects Such as promoting the reform of China's financial industry to accelerate the process of China's interest rate market,and to promote the building of inclusive financial sectors and so on.By systematic research,the paper that the future development of the Internet will face some hinder financial development,mainly for regulatory issues,risk control and information security problems and other problems.Whereby the authors suggest that further strengthen supervision of Internet banking,regulate the trading environment.Through technological innovation to reduce transaction risk in the financial sector as well as through the Internet culture of a compound talents talent pool to provide support for the development of the Internet in the financial sector,the financial sector so as to promote the Internet sustainable future health.