A Study Of Urban Residents' Tourism Consumption Differences In China Based On The Perspective Of Social Stratification

With the improvement of people's living standards in our country, the passenger desire is also continuing to rise. Although the tourism industry in China started relatively late, but people's tourism consumption level has been maintaining a stable development momentum for recent years, and is becoming a new hotspot which can stimulate domestic demand and promote economic growth. The urban residents' domestic tourism consumption in our country accounted for 78.75% of domestic tourism consumption in year 2013 from relevant data, which tells us that the urban residents in our country played an important role in overall level of domestic residents' tourism consumption. Therefore, under the circumstances of urbanization level which is continuing to improve in our country, lifting the tourism consumption level of urban residents has great realistic significance in promoting the overall level of tourism consumption and pushing further development of the tourism industry. But for now, the tourism consumption level of urban residents shows great non-equilibrium which gradually becomes a key factor in restricting further promotion of tourism consumption level of urban residents in our country.Thus, this article firstly attempts to analyze the differences of tourism consumption within urban residents in our country from the perspective of social stratification based on relevant theory. The results indicate that people who get higher vocational stability, higher education level, and higher income level have a higher tourism consumption level correspondingly; whose tourism consumption structure at different levels will also present different characteristics. Secondly, the second part of this article attempts to design differential degree of urban residents' tourism consumption through relevant data, and make empirical analysis in allusion to related factors which could influence the level of urban residents' tourism consumption by Error Correction Model. The empirical analysis can draw the following conclusions: differential degree of urban residents' tourism consumption, income gap of urban residents, occupational stability of urban residents and education level of urban residents have a long-term equilibrium relationship; income gap has a significant, persistent and positive effect on the differential degree of urban residents' tourism consumption; promotion of occupational stability makes great negative traction on differential degree of urban residents' tourism consumption, and its effect shows obviousness in early stage; promotion of education level can improve people's tourism consumption concept, at the same time, it also has a quite strong income growth effect. And in the short term, its influence on differential degree of urban residents' tourism consumption is not obvious, which means a characteristic of time lag. But as time goes on, its negative effect will be bigger and bigger and tends to stability. Finally, in views of the situation of urban residents' tourism consumption differences in our country, the last part of this article gives suggestions on tourism consumption equilibrating and overall tourism consumption promoting of urban residents.